Thursday, March 30, 2017

BRD Spring '17 T-Shirts & Patches

BLK RFL DIV's new tees have dropped for Spring '17!

First up there is the SHEEPDOG t-shirt (LINK), inspired by Lt. Col Dave Grossman famous "Sheepdog Concept" from his book On Combat & highlighted in popular culture in films like American Sniper. The abbreviated version:

Most of the people in our society are sheep. 
We may well be in the most violent times in history, but violence is still remarkably rare. This is because most citizens are kind, decent people who are not capable of hurting each other, except by accident or under extreme provocation. 
They are sheep.

Then there are the wolves and the wolves feed on the sheep without mercy. 
Do you believe there are wolves out there who will feed on the flock without mercy? You better believe it. There are evil men in this world and they are capable of evil deeds. The moment you forget that or pretend it is not so, you become a sheep. 
There is no safety in denial.

Then there are sheepdogs and I’m a sheepdog. 
I live to protect the flock and confront the wolf.

Full passage: http://www.sheepdogconcept.com

Graphically, it takes on the silhouette of an operator wearing NODs and knocks out a dog skull. On the short sleeve tee, center back, it says "Creepin' While You're Sleepin'", a tongue in cheek play on the nocturnal activities related to the stealth operator, and on the long sleeve tee it has the same statement along the sleeves.


The short sleeve tee is available in a premium Graphite Heather and Mil Green. The long sleeve variant (LINK) is available in Athletic Heather and Mocha Heather.


Along with the tee, a PVC patch (LINK) was also released.



Up next is the AR15/M4 ALL DAY tee (LINK) available in Black and Brown Heather.



Being an AK enthusiast myself, I also had to do the AK ALL DAY tee (LINK), available in Black and Brown Heather.

Graphically, these two ideas are straight forward. With the execution I dropped in some distressing and motion by slicing up the design, add some character to it without overdoing it.

Both these tees also have representative PVC 3"x2" patches (LINK).


- Rob / BLK RFL DIV

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